Mobile Sales App: How to Choose and Implement a Solution That Actually Works
In today’s competitive world of distribution, FMCG, and wholesale, speed and control over your field sales team are no longer optional — they’re essential. That’s why more and more companies are turning to a mobile sales app — a digital tool that automates daily workflows, increases visibility, and helps you make smarter decisions based on real-time data.
What is a mobile sales app?
A mobile sales app is a software solution designed to empower field reps. It’s typically connected to your central sales system and allows reps to:
- plan and follow daily routes;
- place orders directly from the point of sale;
- submit merchandising photos and stock levels;
- track promotions and special offers;
- view and manage outstanding payments.
At the same time, supervisors and managers gain real-time visibility into what’s happening in the field — who visited which store, what was sold, what’s missing, and what needs attention.
Why Excel and standard CRMs don’t cut it
Many companies still rely on spreadsheets, shared chats, or generic CRM tools. The result?
- field reps check in “on paper” but skip stores;
- reports don’t reflect what’s really happening;
- orders get lost or are full of errors;
- leadership lacks a clear picture of what’s going on.
A mobile sales app fixes these gaps and connects everyone in the business — from field reps to finance and logistics — in one system.
How to choose the right tool
Here are four things to consider before choosing a mobile sales solution:
- User-friendly interface
- Reps should be able to use the app easily without special training or frustration.
- Flexible workflow configuration
- You need to reflect your real sales process — routes, visit steps, checklists, returns, debt control.
- Integrations
- The app should connect with 1C, ERP, finance, or BI tools without complicated custom code.
- Ongoing support
- A good partner doesn’t disappear after deployment — they help you adapt and grow.
What results can you expect?
Distributors who implemented a modern mobile sales app saw:
- 📈 30% increase in completed visits
- ✅ 40% fewer order errors
- 💰 20% growth in sales on key SKUs
- 🔍 Higher team discipline and transparency
Field reps became more productive, and management finally gained visibility into what drives performance.
Why choose Smartup?
Smartup is a cloud-based platform designed specifically for distribution companies. It combines mobile sales, analytics, warehouse tracking, and accounts receivable control — all in one place.
With Smartup, you get more than just software — you get a partner who:
- helps with onboarding and training
- configures the platform to match your real process
- provides hands-on support every step of the way
📩 Request a Smartup demo — book a free consultation with our implementation experts and discover how to automate sales, boost field performance, and grow your business in just 30 days.
