Case Study: How We Automated Distribution and Stopped Losing Money
Distribution automation isn’t just a trend — it’s a game-changer. It’s what allows distributors to boost sales, streamline operations, reduce losses, and finally take control of their business.
In this case, I’ll share how we helped a real distribution company transform its chaotic sales operations into a fully automated, data-driven system using Smartup.
The challenges before automation
Before Smartup, the company ran on spreadsheets, guesswork, and inconsistent reporting. Sales reps were logging visits manually, sometimes skipping stores or fabricating data. Management had no visibility into what was really happening in the field — no way to track orders, stock levels, or customer debt.
Here’s what we were dealing with:
- No control over sales reps or their actual daily routes
- Inventory and order data were scattered across different systems
- Frequent errors in returns and deliveries
- No integration with ERP, marketplaces, or B2B platforms
- Business decisions were made based on gut feeling, not real-time data
What changed with Smartup
We implemented Smartup — an all-in-one automation platform built for distribution. The setup was quick, intuitive, and didn’t require hiring developers. We simply adapted Smartup to the company’s existing workflows.
Key features we launched:
- GPS tracking and real-time control of field sales reps
- Mobile order entry and returns processing via smartphone
- Automated debt control with customer blocking for overdue payments
- Live inventory tracking across warehouses and sales points
- Custom dashboards and reports to track KPIs and performance
Results after implementation
Smartup made everything visible. No more guessing, no more fake reports. The team became more accountable, and performance improved across the board. Within weeks, sales effectiveness increased by 15–30%.
Here’s what else changed:
- More store visits per rep — with no need to hire extra staff
- Overdue debt decreased significantly
- Returns and order errors were reduced
- Orders moved faster from visit to delivery
- Management had real-time insights to make smart decisions
Why distributors choose Smartup
Smartup isn’t just another sales app — it’s a complete digital ecosystem for distributors. It brings together everything you need to manage field teams, inventory, finance, and performance — in one platform.
Top reasons clients love Smartup:
- Fast rollout, no expensive integrators
- Intuitive mobile app for iOS and Android
- Full GPS tracking to prevent fraud or fake visits
- Custom setup tailored to your business
- Seamless integration with 1C, SAP, WMS, and e-invoicing systems
Final thoughts
Smartup didn’t just help us automate — it helped us take back control. Every decision is now backed by data, not assumptions. Processes are cleaner, reps are more productive, and the business is more profitable.
If you're tired of putting out fires and running blind — it's time to automate your distribution.
Request a Smartup demo and see how you can bring structure, discipline, and measurable results to your business.
