How to Stop Fake Visits by Field Reps and Regain Control
You pay salaries, bonuses, fuel. You plan routes. You provide devices. But in reality, you don’t know if your rep actually visited the store — or just “checked in” from the car.
Fake visits are one of the most common and costly problems in distribution. They distort your analytics, ruin forecasts, undermine trust, and ultimately lead to lost sales and poor client relationships.
In this article, we’ll explain how Smartup helps eliminate fake visits and bring real control back to the field.
Why fake visits are a serious issue
- You think stores are covered, but sales aren’t growing
- Supervisors plan based on false data
- KPIs and bonuses are awarded for “ghost” work
- Products disappear from shelves without reaction
- You lose control over execution in the field
The larger your team or territory, the worse the risk. Without proper systems, you're operating in organized chaos masked as reports.
How Smartup prevents fake visits
Smartup isn’t just another sales app — it’s a field control platform that verifies everything: from GPS to photo data. The system doesn't rely on trust — only facts.
Here’s how it works:
1. GPS-verified check-ins
Smartup checks if the rep was physically at the location. No checking in from nearby streets or while driving.
2. Step-by-step visit flow with checklists
A visit isn’t complete until all required steps are done: photo, tasks, order, merchandising.
3. Photos with timestamp and location
Images are verified for time and location — fake or old photos won’t pass.
4. Time tracking per visit
If a rep spends 2 minutes at a store, it’s flagged. You see it and can act.
5. Rankings and reports
Managers get full visibility: who’s actually working, and who’s faking visits.
What it means for your business
- Up to 90% reduction in fake visits within the first month
- More orders with the same team and routes
- Transparent KPIs and fair bonuses
- Stronger trust between teams and leadership
- Better efficiency without hiring more reps
Final thoughts
Fake visits aren’t just laziness — they’re a result of poor systems. Without real-time control, your field team runs on autopilot.
Smartup puts you back in control — with facts, data, and full transparency.
Want to see it in action?
Request a Smartup demo and start managing field visits — not just reports.
